Different Aspects Of The Franchise Opportunities In Canada

By Doris Rivas


Market analysis is done with aim of identifying various gaps within the market segments. The gaps are the business opportunities which can be tapped to fill the demands of various consumers. The franchise opportunities in Canada are avenues of fulfilling these gaps by leasing a name of known and successful brands. This is usually done under agreed terms between the two parties.

The franchisee determines the cost that will be paid by the franchiser for the rights leased. The franchiser has the rights to carry the business under the name of the franchisee once the costs have been determined and the license issued. The investments liabilities are reduced by setting up a distribution line under an established name. The risk of business failure is also eliminated entirely.

The well performing distribution and retail lines are mainly international. They serve a large consumer base and for this reason the success is very high. The franchiser basks under the glory of the performing brand. All the returns are owed to the brand. In some cases where the brand may not be doing well, the franchiser has to restructure the branding to be successful.

There are numerous regulations that run the business operations. The operations are issued by the government. The ministry of trade or commerce is entrusted with the role of drafting and provision of such laws. In special instances, the stock market authorities may be authorized to issue the guidelines. The franchising bodies may also form associations which are entrusted with the role of providing a platform for fair trading.

The two parties enter into a contract. The parent issues a license of operation to enable the franchiser run its operations. The contract is legally binding to both parties. The terms and conditions of carrying out the business are stipulated within the operations clauses. The brand and the name should be maintained. The parent remains with rights to strip the franchiser of the rights to use its name.

There are different technological lines in which the investors can venture into. Use of internet has increased over time. Advertising and marketing has been shifted into an online platform. There are also transport franchises. The investors can venture into the marketing and transport segments under these names. Setting up a franchise in transport or marketing area is easy since the investments costs have been done away with.

Communication means have changed and various improvements made in the communication sector. The Canadian investors can form different franchising firms with the established telephony organizations. The local investors understand the market better. Through franchising, the investments in telecommunication industries can be expanded into local market segments.

The retail sector has also provided also a number of franchise opportunities in Canada. Most of international distributors find it hard to penetrate the local markets. Local investors have the relevant experience and knowledge about these markets. For this reason, the lease the successful names and penetrate the markets.




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